Designed with Purpose. Made to Be Worn.
At Dreadlocks, we believe clothing should feel effortless, expressive, and comfortable from the moment you put it on.
Since 1999, we have been designing women's fashion that combines original prints, flattering silhouettes, and carefully selected fabrics. Every collection is created for women who want clothing that feels authentic, comfortable, and easy to wear throughout everyday life.
Our design studio is located in the Galilee, in northern Israel, where every collection begins with an idea, a colour palette, or an unique print. From the first idea to the finished garment, every detail is thoughtfully considered.
OUR PHILOSOPHY
Fashion should last longer than a season.
Instead of chasing fast-changing trends, we create timeless collections that can be mixed, layered, and worn again and again. Our focus is on quality fabrics, versatile designs, and pieces that become favourites in your wardrobe.
Comfort is never an afterthought. It is part of every design decision we make.
ORIGINAL PRINTS
Prints have always been at the heart of our collections.
Every season our design team develops exclusive prints inspired by nature, travel, art, textures, and everyday moments. They are designed in our studio and created exclusively for Dreadlocks, giving every collection its own distinctive character.
DESIGNED & MADE IN ISRAEL
More than 80% of our collections are produced locally in Israel.
Keeping production close to our design studio allows us to work directly with experienced manufacturers, carefully supervise quality, reduce unnecessary transportation, and support local craftsmanship.
We believe that responsible production starts with knowing exactly who makes our garments.
MADE FOR REAL WOMEN
Women come in different shapes, sizes, and lifestyles.
Our collections are designed to offer flattering fits, relaxed silhouettes, and inclusive sizing that helps more women find pieces they truly enjoy wearing.
Whether you're dressing for work, travel, everyday life, or a special occasion, we want every garment to feel comfortable, confident, and effortless.
OUR STORY
Our journey began in 1999 with handmade knitted hairbands.
At the time, Yoram wore dreadlocks, inspiring the name that has stayed with us ever since.
Over the years, that small creative project evolved into a women's fashion brand known for colourful collections, artistic prints, and locally designed clothing. While our collections have grown, our values have remained the same: originality, craftsmanship, comfort, and personal service.
TODAY
Today, Dreadlocks continues to design and create collections from our studio in northern Israel while serving women through our boutiques and online store.
Every garment represents the same belief that started our journey over two decades ago:
Beautiful clothing should feel just as good as it looks.
Company vision:
We are a Galilean fashion company founded on values of honesty and fairness and will never be managed solely according to profit and loss criteria and will be committed and sensitive to the community in which it creates.
We are proud to produce the vast majority of our products in Israel, and particularly in the Galilee, thereby increasing the number of direct and indirect employees in our region.
We consider contributing to the community an important value and part of our prosperity and are proud to periodically support empowering organizations such as "Women's Spirit", "Opening the Future", "Dressing for This", "Opening the Lev" and other non-profits, as well as supporting local sporting events.
We are proud that our clientele is diverse, high-quality and unique and constitutes a mosaic of Israeli society, including religious and secular people, Jews and Arabs, members of various minorities, as well as women from the periphery and the center, young and older women, and we hope that this has a unifying and unifying impact on Israeli society.
Our designers create the models inspired by the diversity of our customers.
We see it as our mission to make many women happy with flattering, colorful, and comfortable clothing items. We see transparency and fairness as a cornerstone in our conduct.
We strive to constantly improve the quality of our products.
We will always strive to sell our products at reasonable prices that are affordable for everyone.
We will strive to provide courteous service and make the customer leave feeling good and with what she really needs.
We will go towards our customers at every opportunity that allows it.
We will always be attentive to our customers even if we cannot always respond to their requests.
We are proud to employ a diverse team in our company that also represents Israeli society and to provide equal opportunities for everyone: young and old, religious and secular, Arabs and Jews.
We will do everything in our power to work only with suppliers who meet fair standards with their employees.